TGIG is a boutique all ages music festival held throughout Queensland, showcasing the best of Australia’s talent along with leading international acts. Working with the co-founder of The Grass is Greener, we were instructed to do an intensive analysis of the overall marketing strategy of the festival. Our recommendations were discussed and quickly implemented with great results.

The Grass is Greener has gone on to sell out nearly all of their festivals since and has also evolved and adapted with the ever changing live music landscape.